Hybrid Is The Future

This project examines the major influences and criteria that drive college students, ages 18-25, toward a particular medium of story telling. The Internet is changing the way media behaves, and publications are turning to new and more creative ways to keep in pace with advancing technology and social networks. With people spending more time on the go and relaying on quick and easy access to news, certain adjustments must be made.

More specifically the goal of this study was to develop a digital magazine that would adhere to the interests of Internet consumers. Through the compilation of case studies, journals, surveys, and historical research I honed in on the aspects that matter the most this demographic. Within this research I found that media consumers like the feel and the calm of a magazine but are interested in eco friendly and technology savvy medium. Information was gathered from both professional studies as well as two surveys I created and distributed on the Cal Poly campus and online through surveymonkey.com.

 There is a clear growing trend for Interactive, multidimensional, rich media content. Some key aspects that were the focal point of my study were: sophistication and relaxation of a magazine, preferred video and images to text, accessibility, and interactivity, and sustainability.

 

The research and findings for this paper helped support the project component of this study. Using multimedia and interactivity I conceptualized a digital magazine